Everything in China is different than it is in the West, beginning with language and continuing through culture, priorities, group dynamics, reasoning, even to life itself. Western companies who think they can compete in China as Western companies will not be successful; Western companies who think and act like Chinese companies have a competitive advantage.

As a Chinese company with Western characteristics, we immerse our Western clients in Chinese culture and business etiquette and work side-by-side with them to conduct business as a Chinese company would. This means first establishing a personal relationship with the partner or customer. Convincing the partner/customer that you are in China for all the right reasons ¨C long-term grow and prosperity for your company, and looking for Chinese companies anxious to grow and prosper alongside you in a long-term, mutually beneficial relationship.

Western clients understand that their Chinese partners will need support and nurturing to improve their processes, expand their capabilities and provide sustainable cost advantages to their Western partner. Chinese partners understand that future, predictable growth is dependent on continuous improvement and a willingness to sacrifice short term gains for long term security. As has happened in the West, large Western OEMs in China are usually too arrogant to pursue this strategy of true partnerships with their supplier base, and, without China Business Network, mid-tier companies would not have the resources to engage indigenous Chinese in a manner that makes them eager to do business with you.

CBN has made the investment in offices, project managers, engineers, and support systems which makes it possible for even the smallest Western mid-tier metalworking company to enter China at the lowest practicable and predictable cost while significantly minimizing the risks and costs of doing business in China.

This "win-win-win" strategy benefits all parties by giving each what they need most for continued success: our Western clients gain non-capital intensive manufacturing capacity, a sustainable cost advantage and access to the vast Chinese industrial market; Chinese partners gain valuable management and technical skills and access to world-wide markets to grow their companies; Western OEMs and Top Tier suppliers in China gain reliable sources for high-quality standard and special parts which reduce production bottlenecks and improve productivity and profitability.